Güncel Gönderiler: Kitap Bölümü Koleksiyonu
Toplam kayıt 51, listelenen: 21-40
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Proactive marketing decision-making in digitalization age: How can data-based methodologies help to marketing research?
(Springer Science and Business Media Deutschland GmbH, 2021)The advancements in the marketplace and reactions of market actors are the key factors in the history of marketing research and decision-making. The various changes in the market environment play a crucial role in understanding ... -
Queen bee syndrome: A modern dilemma of working women and its effects on turnover intentions
(Springer, 2020)In modern business life, women cannot be adequately represented in business life, and in many cultures, male domination in the business environment continues without question. The negative impact of this male-dominated ... -
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
An assessment on inflation risk and its effects on business operations
(IGI Global, 2015)The latest economic crisis in the world affected business operations and decision making process at management rank. One of the major components of financial system is business organizations within the financial environment, ... -
Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ... -
E-Trading decision making: An integrated digital marketing approach with theory and cases
(IGI Global, 2019)Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ... -
Digitalization of human resources: E-HR
(IGI Global, 2019)Recent decades brought about astonishing technologies that affected organizations in several ways. With the latest developments, organizations earned the capabilities to carry out their functions more efficiently and ... -
Digital era and new methods for employee recruitment
(IGI Global, 2019)The ever-increasing digitalization in today's business processes-and incredibly fast-growing markets- have created a more competitive business environment. And, this more competitive business environment has led companies ... -
Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel
(IGI Global, 2019)The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ... -
Mindfulness and mindful coaching
(IGI Global, 2019)Effecting mental processes and shaping individual frameworks in perceiving present situation, mindfulness is a processes-oriented state of mind that can be considered as the capacity to be in the present moment in a ... -
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ... -
Sharing economy and applications: Business and marketing perspective
(IGI Global, 2019)Sharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including business-related, system-related, and other context-related ... -
Evaluation of financial and economic effects on green supply chain management with multi-criteria decision- making approach: Evidence from companies listed in BIST
(IGI Global, 2018)This chapter aims to analyze the financial and economic effects on green supply chain management of the food and beverages industry. For the research purpose, the fuzzy DEMATEL and fuzzy MOORA methods are used for the ... -
Emotional intelligence model for managers in Turkish banking sector and an application
(IGI Global, 2015)This chapter explores the relationship between the emotional intelligence talents of bank and finance managers and employee job satisfaction. The chapter proceeds as follows: First, the authors carefully reiterate the ... -
Evaluation of branch-based efficiency in Turkish deposit banks: Evidence from privately-owned banks
(IGI Global, 2015)The aim of the chapter is to measure the non-interest income based branch efficiency among privatelyowned banks in the Turkish banking sector between 2008 and 2012. The chapter is built on the three inputs and three outputs ... -
Price determination in public offering and evaluation methods
(IGI Global, 2015)The latest financial situation in capital markets in advanced economies, emerging markets, and the Euro zone illustrates that volatility and risks related to global economic activity and global financial markets have impact ... -
Emotional intelligence skills, leadership, and conflict in effective decision making process
(IGI Global, 2015)There are plenty of researches about EI which have focused on EI and strategic decision making, management capabilities, transformational leadership, managerial traits, personality dimensions. This chapter is putting forth ... -
A new financing model in banking sector: Recommendations for sukuk and its development in Turkey
(IGI Global, 2015)It's a reality that the world economy is rapidly growing and developing. International foreign markets are in trouble about offsetting the funds that meet the finance demand with every passing day. In this case, the need ... -
State financed social housing model in South Africa requires capacity building injection
(IGI Global, 2015)This chapter is based on the premise of Social Housing Institutions (SHIs) sustainability mechanisms. It is informed largely by National Housing Finance Corporation's (NHFC's) research findings on social housing developments ...