Kitap Bölümü Koleksiyonu
Recent Submissions
-
Framing effects on renewable energy news
(Springer Science and Business Media Deutschland GmbH, 2023)The use and development of renewable energy technologies and sources have become a significant policy incentive in many countries across the globe. Promoting renewable energy was already instituted in most nations, but ... -
Impact of green human resources management on job satisfaction
(Springer Science and Business Media Deutschland GmbH, 2023)Green Human Resources Management is the continuation of the Human Resources Management approach in a sustainable and encouraging way. With the pressure created by the increasing global competition with the pandemic period ... -
The role of data mining in digital transformation
(Springer Science and Business Media Deutschland GmbH, 2023)As technologies develop in social and business life, approaches change. Different technologies bring about physical and mental transformations. It is possible to do any work more easily with the development of technologies. ... -
Ensuring islamic balanced leadership through Islamic workplace spirituality: A system theory approach
(Nova Science Publishers, Inc., 2020)Islamic teachings overlap considerably with the teachings of workplace spirituality and the teachings of the balanced leadership perspective. Having in mind this assumption, in this study, basic premises of spiritual ... -
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ... -
Ensuring islamic balanced leadership through Islamic workplace spirituality: A system theory approach
(De Gruyter, 2023)Islamic teachings overlap considerably with the teachings of workplace spirituality and the teachings of the balanced leadership perspective. Having in mind this assumption, in this study, basic premises of spiritual ... -
Understanding e-WOM evolution in social media with network analysis
(IGI Global, 2021)Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ... -
Family firms and the effects of organizational culture on their innovation
(IGI Global, 2022)Owing to the fact that sustainability and the financial performance of businesses are important work outcomes in family firms, in this chapter for both reaching work and family related goals and ensuring sustainibility, ... -
Succession in family business through authentic leadership
(IGI Global, 2022)Family businesses are the kind of organizations that are characterized by overlapping systems of ownership, management, governance, and family values. In family firms, the family is the main asset of the business, and ... -
Meeting customer expectations in Islamic tourism: Effects of Islamic business ethics
(IGI Global, 2021)Changing consumer behaviour and increasing consumer demands in many contemporary markets have affected the Muslim world as well. The ever-increasing Muslim population has become more affluent and more demanding with the ... -
Strategy development to improve the business performance of nuclear energy companies
(Springer Science and Business Media Deutschland GmbH, 2021)In this study, it is aimed to develop strategies to increase the performance of nuclear energy companies. In this context, criteria based on a balanced scorecard have been determined. In order to determine which criteria ... -
Leading determiners of institutionalization in globalization era and strategic change management in educational organizations
(Springer Science and Business Media Deutschland GmbH, 2021)The aim of this study is to determine the main reasons for institutionalism and change process in educational organizations by benefiting from the literature through a case study. In this scope, the language school of a ... -
Proactive marketing decision-making in digitalization age: How can data-based methodologies help to marketing research?
(Springer Science and Business Media Deutschland GmbH, 2021)The advancements in the marketplace and reactions of market actors are the key factors in the history of marketing research and decision-making. The various changes in the market environment play a crucial role in understanding ... -
Queen bee syndrome: A modern dilemma of working women and its effects on turnover intentions
(Springer, 2020)In modern business life, women cannot be adequately represented in business life, and in many cultures, male domination in the business environment continues without question. The negative impact of this male-dominated ... -
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
An assessment on inflation risk and its effects on business operations
(IGI Global, 2015)The latest economic crisis in the world affected business operations and decision making process at management rank. One of the major components of financial system is business organizations within the financial environment, ... -
Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ... -
E-Trading decision making: An integrated digital marketing approach with theory and cases
(IGI Global, 2019)Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ... -
Digitalization of human resources: E-HR
(IGI Global, 2019)Recent decades brought about astonishing technologies that affected organizations in several ways. With the latest developments, organizations earned the capabilities to carry out their functions more efficiently and ...