Examining social commerce intentions through the uses and gratifications theory

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dc.authorid0000-0002-5652-8694
dc.contributor.authorAydın, Gökhan
dc.date.accessioned10.07.201910:49:13
dc.date.accessioned2019-07-10T19:36:28Z
dc.date.available10.07.201910:49:14
dc.date.available2019-07-10T19:36:28Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, Sağlık Bilimleri Fakültesi, Sağlık Yönetimi Bölümü
dc.description.abstractChanges in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has become an issue of utmost concern to retailers and related businesses. Adopting a uses and gratifications theory (UGT) perspective, the article aims to demonstrate motives of users utilizing social media in their purchase decisions. Drawing from digital marketing and e-commerce literature, relevant uses and gratifications for social commerce (s-commerce) were chosen as information access, escape, entertainment, passing time, cool and new trends, and socialization. The proposed model was analyzed and tested via OLS regression and ANOVA analysis using the data collected from a survey study on 361 subjects in Turkey. Information access, relaxing entertainment, and socialization motives emerged as significant antecedents of s-commerce intentions. No significant effect of demographics on social commerce intentions were observed in the analysis.
dc.identifier.citationAydın, G. (2019). Examining social commerce intentions through the uses and gratifications theory. International Journal of e-Business Research, 15(2), 44-70. https://dx.doi.org/10.4018/IJEBR.2019040103
dc.identifier.doi10.4018/IJEBR.2019040103
dc.identifier.endpage70
dc.identifier.issn1548-1131
dc.identifier.issn1548-114X
dc.identifier.issue2
dc.identifier.scopusqualityQ3
dc.identifier.startpage44
dc.identifier.urihttps://hdl.handle.net/20.500.12511/1173
dc.identifier.urihttps://dx.doi.org/10.4018/IJEBR.2019040103
dc.identifier.volume15
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofInternational Journal of e-Business Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectE-Commerce
dc.subjectGratifications
dc.subjectS-Commerce
dc.subjectSocial Commerce
dc.subjectSocial Media
dc.subjectSocial Networks
dc.subjectUGT
dc.subjectUses
dc.titleExamining social commerce intentions through the uses and gratifications theory
dc.typeArticle

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