Strategy development to improve the business performance of nuclear energy companies

In this study, it is aimed to develop strategies to increase the performance of nuclear energy companies. In this context, criteria based on a balanced scorecard have been determined. In order to determine which criteria are more important for nuclear energy companies, an analysis was carried out with the fuzzy DEMATEL approach. According to the results of the analysis, it has been determined that technological development issues are of vital importance for these companies. Similarly, customer satisfaction and cost analysis are other important criteria. On the other hand, the importance weight of qualified personnel is lower than the others. It is understood that nuclear energy companies should follow technological developments effectively. Otherwise, there is a risk of losing significant competitive advantages in this sector. Continuous changes occur in technological applications for nuclear energy generation. The most striking of these applications is that thorium is preferred instead of uranium in the energy production process. In this way, the risk of explosion of the nuclear power plant is eliminated. In addition, radioactive waste generated as a result of nuclear power generation is significantly reduced. It is inevitable to use this technology in nuclear energy production in the future. Therefore, it will be very difficult for nuclear energy companies that do not have this technology to survive in the market.