Investigation of product experience and brand trust on customer loyalty based in Bali, Indonesia (the case study of frozen food brands in pandemic covid-19)

Basit Öğe Kaydı
dc.authorid0000-0002-4966-8074
dc.contributor.authorBasmantra, Ida Nyoman
dc.contributor.authorPutri, Ni Luh Putu Melyana
dc.contributor.authorBaykal, Elif
dc.contributor.authorWidhiasthini, Ni Wayan
dc.contributor.authorSaputra, Upayana Wiguna Eka
dc.contributor.authorYulianti, Ni Made Dhian Rani
dc.date.accessioned2024-05-16T12:49:20Z
dc.date.available2024-05-16T12:49:20Z
dc.date.issued2024
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractDespite the challenges posed by the Covid-19 pandemic, the food and beverages industry have the potential for positive growth. However, it faces intense competition due to similar target markets and brand marketing strategies aimed at providing the best consumer experience. Therefore, this study seeks to examine the relationship between Product Experience and Brand Trust in influencing Customer Loyalty, both individually and collectively. The research employs a quantitative approach and gathers data from 142 individuals who have consumed frozen food products in Bali. Online questionnaires were used for data collection, employing a purposive sampling method, and the analysis was conducted using SPSS. The findings reveal that Product Experience has no significant impact on Customer Loyalty, with a value of 0.215 and a t-count of 1.942 (less than the t-table value of 1.97705). On the other hand, Brand Trust partially affects Customer Loyalty, with a value of 0.568 and a t-count of 7.702 (greater than the t-table value of 1.97705). However, when Product Experience and Brand Trust are considered together, they collectively have a positive and significant impact on Customer Loyalty, with a significance value (F) of 0.000 (less than the significance level of 0.05).These results can be valuable for companies and frozen food business owners looking to enhance their competitive edge and maintain customer loyalty.
dc.identifier.citationBasmantra, I. N., Putri, N. L. P. M., Baykal, E., Widhiasthini, N. W., Saputra, U. W. E. ve Yulianti, N. M. D. R. (2024). International Conference on Business and Technology. Manama, May 7-9, 2023. http://dx.doi.org/10.1007/978-3-031-53998-5_34
dc.identifier.doi10.1007/978-3-031-53998-5_34
dc.identifier.endpage403
dc.identifier.isbn9783031539978
dc.identifier.issn2367-3370
dc.identifier.scopus2-s2.0-85189561349
dc.identifier.scopusqualityQ4
dc.identifier.startpage394
dc.identifier.urihttp://dx.doi.org/10.1007/978-3-031-53998-5_34
dc.identifier.urihttps://hdl.handle.net/20.500.12511/12472
dc.identifier.volume924
dc.indekslendigikaynakScopus
dc.institutionauthorBaykal, Elif
dc.language.isoen
dc.relation.ispartofInternational Conference on Business and Technologyen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectBrand Trust
dc.subjectCovid-19
dc.subjectCustomer Loyalty
dc.subjectFood and Beverage Industry
dc.subjectProduct Experience
dc.titleInvestigation of product experience and brand trust on customer loyalty based in Bali, Indonesia (the case study of frozen food brands in pandemic covid-19)
dc.typeConference Object

Dosyalar

Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
license.txt
Boyut:
1.44 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Bildiri Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu