Exploring the hidden potential of Bali's wellness tourism: Which factors encourage tourists to visit?

Basit Öğe Kaydı
dc.authorid0000-0002-4966-8074
dc.contributor.authorSubawa, Nyoman Sri
dc.contributor.authorMimaki, Emi Angellina
dc.contributor.authorMimaki, Caren Angellina
dc.contributor.authorBaykal, Elif
dc.contributor.authorUtami, Made Srinitha Millinia
dc.date.accessioned2023-10-31T06:15:01Z
dc.date.available2023-10-31T06:15:01Z
dc.date.issued2023
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractThe current research proposes a modified and extended Theory of Planned Behavior model by adding three crucial determinants in tourism management, namely wellness motivation, pull-factor motivation, and tourist value, to predict tourist behavior towards wellness tourism destinations in Bali. Empirical data was obtained via online surveys. A purposive sampling technique was implemented, with a total of 323 domestic tourist respondents which were collected and analyzed in this research. Data was analyzed using a structural equation model (PLS-SEM). The findings revealed that wellness motivation, pull-factor motivation, and tourist value were significant determinants for predicting tourists' intentions to visit wellness tourism destinations. Moreover, tourists' attitudes are significantly influenced by pull motivation and tourist value. The results also showed that subjective norms and perceived behavioral control failed to predict tourists' visit intentions. Implications and suggestions for future research are explained.
dc.identifier.citationSubawa, N. S., Mimaki, E. A., Mimaki, C. A., Baykal, E. ve Utami, M. S. M. (2023). Exploring the hidden potential of Bali's wellness tourism: Which factors encourage tourists to visit? Cogent Social Sciences, 9(2). https://dx.doi.org/10.1080/23311886.2023.2269722
dc.identifier.doi10.1080/23311886.2023.2269722
dc.identifier.issn2331-1886
dc.identifier.issue2
dc.identifier.scopus2-s2.0-85174176341
dc.identifier.scopusqualityQ2
dc.identifier.urihttps://dx.doi.org/10.1080/23311886.2023.2269722
dc.identifier.urihttps://hdl.handle.net/20.500.12511/11671
dc.identifier.volume9
dc.identifier.wos001083110800001en_US
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorBaykal, Elif
dc.language.isoen
dc.publisherTaylor & Francis As
dc.relation.ispartofCogent Social Sciencesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsAttribution 4.0 International*
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/*
dc.subjectTheory of Planned Behavior
dc.subjectPull Motivation
dc.subjectTourist Value
dc.subjectWellness Motivation
dc.subjectVisit Intention
dc.subjectWellness Destination
dc.titleExploring the hidden potential of Bali's wellness tourism: Which factors encourage tourists to visit?
dc.typeArticle

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
Ä°sim:
Baykall-Elif-2023.pdf
Boyut:
1.3 MB
Biçim:
Adobe Portable Document Format
Açıklama:
Tam Metin / Full Text
Ä°ndir
Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
Ä°sim:
license.txt
Boyut:
1.44 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
Ä°ndir

Koleksiyon

Makale Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu
WoS İndeksli Yayınlar Koleksiyonu