Evaluating the importance of behavioral finance in the financial marketing area: An analysis of turkish academic studies

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dc.authorid0000-0002-9858-1266
dc.contributor.authorYüksel, Serhat
dc.contributor.authorTemizel, Ece Nur
dc.date.accessioned2023-02-15T12:17:47Z
dc.date.available2023-02-15T12:17:47Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Ticaret ve Finansman Bölümü
dc.description.abstractThis chapter investigates the thesis in Turkey written in the field of behavioral finance. An important objective is to guide the relevant researchers who are missing in the fields in the literature. For this purpose, 60 theses written so far have been examined with bibliometric analysis method. The period range of these theses is 2003-2018. When Daniel Kahneman won the Nobel Prize in 2002, behavioral finance, which started to attract attention in our country, started to gain momentum especially in times of crisis when unexplained behaviors were explained by the concept of rational people. In addition, 49 of them consisted of master's degree and the remaining 11 were doctoral dissertations. State universities constitute a very large weight of the relevant universities. Studies on behavioral finance have been gathered under various topics. The most studied subject has "character traits of the investors". This is followed by "investment in stocks" and "anomalies".
dc.identifier.citationYüksel, S. ve Temizel, E. N. (2019). Evaluating the importance of behavioral finance in the financial marketing area: An analysis of turkish academic studies. Handbook of Research on Decision-Making Techniques in Financial Marketing içinde (90-113. ss.). IGI Global. https://doi.org/10.4018/978-1-7998-2559-3.ch005
dc.identifier.doi10.4018/978-1-7998-2559-3.ch005
dc.identifier.endpage113
dc.identifier.isbn9781799825609
dc.identifier.isbn9781799825593
dc.identifier.scopus2-s2.0-85128104793
dc.identifier.scopusqualityN/A
dc.identifier.startpage92
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-2559-3.ch005
dc.identifier.urihttps://hdl.handle.net/20.500.12511/10449
dc.indekslendigikaynakScopus
dc.institutionauthorYüksel, Serhat
dc.institutionauthorTemizel, Ece Nur
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofHandbook of Research on Decision-Making Techniques in Financial Marketingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectFinancial Marketing
dc.subjectAnalysis
dc.subjectBehavioral Finance
dc.titleEvaluating the importance of behavioral finance in the financial marketing area: An analysis of turkish academic studies
dc.typeBook Chapter

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