The role of organic products in preventing the climate crisis

The aim of this study is to determine the motivational factors affecting the intention of buying organic food consumer profile in Turkey. At the same time, it is to determine how these factors affect the purchase intention. It is determined that the motivation factor that most affects the consumers’ intention to purchase organic food is the natural ingredient element. Other effective motivational elements following the natural content are the following. It has been observed that the good physical health of the products, the price of the products, and familiarity with the products are effective. The results of the research will contribute to the determination of marketing strategies of organic food brands and the policies of the authorities regarding organic agriculture. Organic products also help to achieve energy efficiency. Thanks to organic farming, energy use is significantly reduced. Using less energy will also reduce carbon emissions. This will facilitate the fight against the climate crisis. Therefore, it is important for states to support investments in organic agriculture. In this context, lower taxes from these investors will help the projects to provide cost advantages. In addition, it is important to increase technological investments on this issue. These points will contribute to the reduction of the climate crisis problem.