A brand-centric framework for ephemeral media: Conceptual approach to Instagram stories

Basit Öğe Kaydı
dc.authorid0000-0001-9005-0324
dc.contributor.authorPınarbaşı, Fatih
dc.date.accessioned2021-11-01T07:08:38Z
dc.date.available2021-11-01T07:08:38Z
dc.date.issued2021
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractSocial media is one of the most widely investigated areas for consumer research and time-constrained, disappearing media content (namely ephemeral media) is one of the recent trends in the field with the popularity of Snapchat and Instagram stories. Previous studies mostly investigated individual/consumer side of ephemeral media with empirical approaches and there has been no detailed conceptual framework for the ephemeral media concept. This study aims to contribute social media literature by developing a comprehensive framework for ephemeral media concept with three sections namely typology, conceptual structure and theoretical background. Three groups of attributes (meta, visual and interaction) are included in typology part, while antecedents, consequences and control variables are included in conceptual structure part. Last part, theoretical background section investigates theories which can be used for ephemeral media researches. The study utilises a grounded theory approach for developing the conceptual framework and has interpretive nature for future research directions.
dc.identifier.citationPınarbaşı, F. (2021). A brand-centric framework for ephemeral media: Conceptual approach to Instagram stories. International Journal of Internet Marketing and Advertising, 15(5-6), 570-592. https://dx.doi.org/10.1504/IJIMA.2021.118259
dc.identifier.doi10.1504/IJIMA.2021.118259
dc.identifier.endpage592
dc.identifier.issn1477-5212
dc.identifier.issue45448
dc.identifier.scopusqualityQ3
dc.identifier.startpage570
dc.identifier.urihttps://dx.doi.org/10.1504/IJIMA.2021.118259
dc.identifier.urihttps://hdl.handle.net/20.500.12511/8538
dc.identifier.volume15
dc.identifier.wos000892580300006en_US
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherInderscience Publishers
dc.relation.ispartofInternational Journal of Internet Marketing and Advertisingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectBrand Communication
dc.subjectEphemeral Media
dc.subjectInstagram
dc.subjectLiquid Consumption
dc.titleA brand-centric framework for ephemeral media: Conceptual approach to Instagram stories
dc.typeArticle

Dosyalar

Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
license.txt
Boyut:
1.44 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Makale Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu
WoS İndeksli Yayınlar Koleksiyonu