Financial implications of relationship marketing in airline business

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dc.authorid0000-0002-8072-031X
dc.authorid0000-0002-0068-0048
dc.contributor.authorDinçer, Hasan
dc.contributor.authorHacıoğlu, Ümit
dc.contributor.authorÖzdemir, Aydın
dc.date.accessioned10.07.201910:49:13
dc.date.accessioned2019-07-10T19:38:17Z
dc.date.available10.07.201910:49:14
dc.date.available2019-07-10T19:38:17Z
dc.date.issued2015
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Ticaret ve Finansman Bölümü
dc.description.abstractRelationship marketing promises a change from vendor, product and price centered marketing concept to a new people, Long-Term relationships and value centered marketing concept for airline companies in search of a messiah who will rescue them from bleeding to death because of monopolized supply market, duplicated services, financial crises, heavy pressure of competition and low profit margins. In this chapter, definitions and short background of relationship marketing are revised by focusing on components of the concept and relations with customer loyalty, customer value and basic notions. A glance at the airline industry takes place with a focus on relationship marketing and airline business on the basis of implication aspects such as frequent flyer programs, global distribution systems and internet. Specifically, domains of relationship marketing concept on the airline business are analyzed in detail specific to cost and profitability balance.
dc.identifier.citationDinçer, H., Hacıoğlu, Ü. ve Özdemir, A. (2015). Financial implications of relationship marketing in airline business. Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry içinde (405-447. ss.). IGI Global. https://dx.doi.org/10.4018/978-1-4666-7484-4.ch025
dc.identifier.doi10.4018/978-1-4666-7484-4.ch025
dc.identifier.endpage447
dc.identifier.isbn9781466674851
dc.identifier.isbn1466674849en_US
dc.identifier.isbn9781466674844en_US
dc.identifier.scopusqualityN/A
dc.identifier.startpage405
dc.identifier.urihttps://hdl.handle.net/20.500.12511/1568
dc.identifier.urihttps://dx.doi.org/10.4018/978-1-4666-7484-4.ch025
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofHandbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industryen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectFinancial
dc.subjectRelationship
dc.subjectAirline Business
dc.titleFinancial implications of relationship marketing in airline business
dc.typeBook Chapter

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