E-Retailing practices in mobile marketing: The case of getir application

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dc.authorid0000-0002-0401-8545
dc.authorid0000-0002-9953-228X
dc.contributor.authorEken, İhsan
dc.contributor.authorGezmen, Başak
dc.date.accessioned2020-03-06T09:33:26Z
dc.date.available2020-03-06T09:33:26Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, İletişim Fakültesi, Radyo Televizyon ve Sinema Bölümü
dc.departmentİstanbul Medipol Üniversitesi, İletişim Fakültesi, Gazetecilik Bölümü
dc.description.abstractToday, the Internet has become a frequently-used tool in trading information, products, and services. Together with the transformations in the Internet, new media, and mobile technologies, the retail sector is also developing its service area. With the development of mobile technologies, retail giants determine the expectations and needs of their consumers in a good and fast way with artificial intelligence applications. This situation transforms it into purchasing behavior with the reflection of customer preferences on products and increasing personalization. One of the key issues in the mobile retail sector is to make the purchasing behavior permanent by ensuring the satisfaction of consumers. In the study, Getir application, a mobile marketing application was analyzed with focus group research technique performed on university students selected in accordance with certain criteria. As a result of the research, the availability, awareness, and satisfaction status of the participants on Getir application were revealed.
dc.identifier.citationEken, İ. ve Gezmen, B. (2019). E-Retailing practices in mobile marketing: The case of getir application. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage içinde (156-183. ss.). http://doi.org/10.4018/978-1-7998-0035-4.ch008
dc.identifier.doi10.4018/978-1-7998-0035-4.ch008
dc.identifier.endpage183
dc.identifier.isbn9781799800378
dc.identifier.isbn9781799800354
dc.identifier.scopusqualityN/A
dc.identifier.startpage156
dc.identifier.urihttp://doi.org/10.4018/978-1-7998-0035-4.ch008
dc.identifier.urihttps://hdl.handle.net/20.500.12511/5012
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofTools and Techniques for Implementing International E-Trading Tactics for Competitive Advantageen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/embargoedAccess
dc.subjectMobile
dc.subjectGetir Application
dc.subjectMobile Marketing Application
dc.titleE-Retailing practices in mobile marketing: The case of getir application
dc.typeBook Chapter

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