Evaluation of customer expectations-based new product and service development process: An analysis for the Turkish banking sector

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dc.authorid0000-0002-9858-1266
dc.contributor.authorYüksel, Serhat
dc.contributor.authorErgül, Gülcan
dc.date.accessioned2023-02-15T13:04:48Z
dc.date.available2023-02-15T13:04:48Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Ticaret ve Finansman Bölümü
dc.description.abstractThis chapter analyzed customer expectations-based new product and service development process in banking sector for the Turkish banking sector. In-depth interview technique was used. Four dimensions (finance, technology, customer and personnel, and physical conditions) were determined for measuring the efficiency of this process, and 12 criteria were determined for these dimensions. Questions were prepared by considering the literature and these dimensions and criteria. The 26 questions were asked to 12 different personnel working in Turkish banks. Those employees in the private and foreign banks did not indicate any negativity regarding the new product and service development process, but did report deficiencies in terms of personnel and physical conditions in relation to the new product and service development process.
dc.identifier.citationYüksel, S. ve Ergül, G. (2019). Evaluation of customer expectations-based new product and service development process: An analysis for the Turkish banking sector. Handbook of Research on Decision-Making Techniques in Financial Marketing içinde (287-316. ss.). IGI Global. https://doi.org/10.4018/978-1-7998-2559-3.ch014
dc.identifier.doi10.4018/978-1-7998-2559-3.ch014
dc.identifier.endpage316
dc.identifier.isbn9781799825609
dc.identifier.isbn9781799825593
dc.identifier.scopus2-s2.0-85128034135
dc.identifier.scopusqualityN/A
dc.identifier.startpage287
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-2559-3.ch014
dc.identifier.urihttps://hdl.handle.net/20.500.12511/10450
dc.indekslendigikaynakScopus
dc.institutionauthorYüksel, Serhat
dc.institutionauthorErgül, Gülcan
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofHandbook of Research on Decision-Making Techniques in Financial Marketingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectTurkish Banking Sector
dc.subjectBanking
dc.subjectDevelopment Process
dc.titleEvaluation of customer expectations-based new product and service development process: An analysis for the Turkish banking sector
dc.typeBook Chapter

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