Innovative capacity-based approach to blue ocean strategies of family firms: An IT2 fuzzy hybrid decision-making analysis for potential investors

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dc.authorid0000-0002-8072-031X
dc.authorid0000-0002-4966-8074
dc.authorid0000-0002-9858-1266
dc.contributor.authorDinçer, Hasan
dc.contributor.authorBaykal, Elif
dc.contributor.authorYüksel, Serhat
dc.date.accessioned2020-02-27T05:40:43Z
dc.date.available2020-02-27T05:40:43Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Ticaret ve Finansman Bölümü
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractThe study aims to measure the weights of innovative capacity and rank the blue ocean strategies for the family firms under the fuzzy environment. A hybrid decision making approach is proposed by considering IT2 (interval type 2) fuzzy DEMATEL (decision making trial and evaluation laboratory) for weighting the criteria and IT2 fuzzy VIKOR (VIseKriterijumska Optimizacija I Kompromisno Resenje) to rank different alternatives. In this study, family firms, their innovative tendencies and one of the most challenging marketing strategies they can use in combatting with fierce competition, namely, blue ocean strategy have been discussed. Through blue ocean strategies family firms can create undiscovered markets, creates their own demand and give an end to the value/cost trade-off. This strategy is envisaged to make the company attractive for potential investors after the point they start to grow and decide to expand their partnership structure to external players.
dc.identifier.citationDinçer, H., Baykal, E. ve Yüksel, S. (2019). Innovative capacity-based approach to blue ocean strategies of family firms: An IT2 fuzzy hybrid decision-making analysis for potential investors. Journal of Intelligent and Fuzzy Systems, 37(6), 8459-8470. http://doi.org/10.3233/JIFS-191091
dc.identifier.doi10.3233/JIFS-191091
dc.identifier.endpage8470
dc.identifier.issn1064-1246
dc.identifier.issn1875-8967
dc.identifier.issue6
dc.identifier.scopusqualityQ2
dc.identifier.startpage8459
dc.identifier.urihttp://doi.org/10.3233/JIFS-191091
dc.identifier.urihttps://hdl.handle.net/20.500.12511/4960
dc.identifier.volume37
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIOS Press
dc.relation.ispartofJournal of Intelligent and Fuzzy Systemsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/embargoedAccess
dc.subjectInterval Type-2 Fuzzy Sets
dc.subjectInnovation
dc.subjectBlue Ocean Strategy
dc.subjectFamily Firms
dc.subjectInvestment
dc.subjectDecision Making
dc.titleInnovative capacity-based approach to blue ocean strategies of family firms: An IT2 fuzzy hybrid decision-making analysis for potential investors
dc.typeArticle

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