Measuring financial literacy of the housewife to generate marketing strategies

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dc.contributor.authorEti, Serkan
dc.contributor.authorTemizel, Ece Nur
dc.date.accessioned2023-02-20T08:18:06Z
dc.date.available2023-02-20T08:18:06Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, Tıp Fakültesi, Dahili Tıp Bilimleri Bölümü, Ruh Sağlığı ve Hastalıkları Ana Bilim Dalı
dc.description.abstractThis chapter evaluates the financial literacy of the housewife by analyzing a survey of a minimum of 204 housewives in Turkey. Findings from the 25 questions of the survey show housewives in Turkey generally have Turkish Lira deposits but also have a low tendency to spend. It was found that the financial literacy of housewives was low. In this context, it will be appropriate to increase this literacy through general education. In this way, housewives will be able to better evaluate their savings and the financial system of the country will work more effectively.
dc.identifier.citationEti, S. ve Temizel, E. N. (2019). Measuring financial literacy of the housewife to generate marketing strategies. Handbook of Research on Decision-Making Techniques in Financial Marketing içinde (1-20. ss.). IGI Global. https://doi.org/10.4018/978-1-7998-2559-3.ch001
dc.identifier.doi10.4018/978-1-7998-2559-3.ch001
dc.identifier.endpage20
dc.identifier.isbn9781799825609
dc.identifier.isbn9781799825593
dc.identifier.scopus2-s2.0-85128041489
dc.identifier.scopusqualityN/A
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-2559-3.ch001
dc.identifier.urihttps://hdl.handle.net/20.500.12511/10482
dc.indekslendigikaynakScopus
dc.institutionauthorTemizel, Ece Nur
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofHandbook of Research on Decision-Making Techniques in Financial Marketingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectMarketing Strategies
dc.subjectFinancial Literacy
dc.subjectMeasuring Financial
dc.titleMeasuring financial literacy of the housewife to generate marketing strategies
dc.typeBook Chapter

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