New trend in online shopping: l-commerce (live stream commerce) and a model proposal for consumer adoption
| dc.contributor.author | Akın, Mahmut Selami | |
| dc.date.accessioned | 2025-11-05T08:31:37Z | |
| dc.date.available | 2025-11-05T08:31:37Z | |
| dc.date.issued | 2024 | |
| dc.department | İstanbul Medipol Üniversitesi, Sosyal Bilimler Meslek Yüksekokulu, Halkla İlişkiler ve Tanıtım Ana Bilim Dalı | |
| dc.description.abstract | The study aims to clarify the L-commerce phenomenon, emerging as a novel model in online shopping, and distinguish the attributes separated from other models. The L-commerce literature was also revisited. Past attempts mainly focused on the intention to purchase in live stream shopping platforms in far eastern provinces. The study also proposes enlightening how consumers can adapt and accept L-commerce in new markets. Accordingly, a conceptual model including technological (perceived ease of use and usefulness), psychological (perceived financial, social, psychological and time risk) and social (telepresence and social presence) components were brought forward based on the Technology Acceptance Model (TAM). It is expected to shed light on theoreticians, L-commerce platform managers and entrepreneurs. | |
| dc.identifier.citation | Akın, M. S. (2024). New trend in online shopping: l-commerce (live stream commerce) and a model proposal for consumer adoption. Eskişehir Osmangazi Üniversitesi İİBF Dergisi, 19(2), 474-488. http://dx.doi.org/10.17153/oguiibf.1384721 | |
| dc.identifier.doi | 10.17153/oguiibf.1384721 | |
| dc.identifier.endpage | 488 | |
| dc.identifier.issn | 1306-6730 | |
| dc.identifier.issue | 2 | |
| dc.identifier.startpage | 474 | |
| dc.identifier.uri | http://dx.doi.org/10.17153/oguiibf.1384721 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12511/13156 | |
| dc.identifier.volume | 19 | |
| dc.identifier.wos | WOS:001339043100002 | |
| dc.identifier.wosquality | Q4 | |
| dc.indekslendigikaynak | Web of Science | |
| dc.institutionauthor | Akın, Mahmut Selami | |
| dc.institutionauthorid | 0000-0002-8175-4618 | |
| dc.language.iso | en | |
| dc.relation.ispartof | Eskişehir Osmangazi Üniversitesi İİBF Dergisi | |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | Consumer Behavior | |
| dc.subject | Online Shopping | |
| dc.subject | E-Commerce | |
| dc.subject | Social Media Shopping | |
| dc.subject | Live Stream Commerce | |
| dc.subject | Tüketici Davranışı | |
| dc.subject | Çevrimiçi Alışveriş | |
| dc.subject | E-Ticaret | |
| dc.subject | Sosyal Medya Alışverişi | |
| dc.subject | Canlı Yayın Ticareti | |
| dc.title | New trend in online shopping: l-commerce (live stream commerce) and a model proposal for consumer adoption | |
| dc.title.alternative | Çevrimiçi alışverişte yeni trend: c-ticaret (canlı yayın ticareti) ve tüketici adaptasyonu için bir model önerisi | |
| dc.type | Article |
