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Öğe New trend in online shopping: l-commerce (live stream commerce) and a model proposal for consumer adoption(2024) Akın, Mahmut SelamiThe study aims to clarify the L-commerce phenomenon, emerging as a novel model in online shopping, and distinguish the attributes separated from other models. The L-commerce literature was also revisited. Past attempts mainly focused on the intention to purchase in live stream shopping platforms in far eastern provinces. The study also proposes enlightening how consumers can adapt and accept L-commerce in new markets. Accordingly, a conceptual model including technological (perceived ease of use and usefulness), psychological (perceived financial, social, psychological and time risk) and social (telepresence and social presence) components were brought forward based on the Technology Acceptance Model (TAM). It is expected to shed light on theoreticians, L-commerce platform managers and entrepreneurs.Öğe Turkish gen Z players' in-game purchase intention: Does gender difference matter?(Emerald Publishing, 2023) Akın, Mahmut SelamiPurposeThis study aims to illuminate Turkish gen Z players' intention to make in-game purchases based on stimulus-organism-response (SOR) model and uncover the distinctive role of gender. Design/methodology/approachSix hundred and ninety-six young players were included in the research who are aged 12 to 29 in Istanbul, Turkiye. Measurement validity was checked via principal component and confirmatory factor analysis. Structural model testing, mediation and multigroup analysis were conducted to test relationships among latent constructs. FindingsThe study revealed enjoyment, perceived attractiveness and economic value were positively associated with gamer satisfaction, though connectedness was not. In addition, gamer satisfaction positively affected loyalty and loyalty predicted in-game purchase intention. On the other hand, the magnitude of enjoyment-gamer satisfaction path was greater in female players than in males. However, the effect sizes of perceived attractiveness and economic value on gamer satisfaction were larger in males than in females. Research limitations/implicationsThe research focuses on freemium game context, the sample of Istanbul province in Turkey, and gen Z (12 to 29) players constituting the limitations. Practical implicationsMobile game producers should consider that enjoyment is more substantial for female players to increase in-game revenue. Hence, perceived attractiveness and economic value may be improved for male players. They could also balance the gaming experience by providing social connectivity and isolation. Originality/valueIt is the initial attempt to unveil Turkish young mobile players' behavioral tendency toward paid in-game extensions. On the other hand, gender difference is a salient matter unnoticed by other investigations that the strength of stimulus varies from players' gender discovered by the research.Öğe Creating value for patients through service encounter experiences: Evidence from Turkey(Emerald Publishing, 2023) Akın, Mahmut Selami; Okumuş, AbdullahPurpose The study aims to guide private healthcare organizations to create value for patients through service encounters (SE) based on the value-in-use notion. It also intends to reveal whether SE experiences differ from reputation levels of hospitals. Design/methodology/approach Research embraces mixed methods for building theoretical construction and sampling, seven hospital managers and two private hospitals were interviewed and selected via analytical hierarchical process. A number of 1,023 valid data were obtained from patients through survey. Structural equation modeling, PROCESS macro and multigroup analysis were used to test for research model. Findings Call center experience among pre-core SE affected patient satisfaction positively and behavioral intention indirectly; however, online and social experiences did not. As core SE, physician and nursing interaction, trust, accessibility and perceived sufficient waiting positively influenced patient satisfaction and behavioral intention, though physical evidence and supportive staff interaction did not. In the post-core stage, patient satisfaction positively impacts behavioral intention. Additionally, those effects were equivalent for high and low reputations. Originality/value Study uniquely attempts to shift the paradigm from value-in-exchange to value-in-use in private healthcare context by embracing SE approach. Research differs from others by revealing the remarkable role of intangible assets instead of tangibles on holistic patient experience, essential for creating and managing value for patients.Öğe İran’da basının doğuşu ve gazeteler(2019) Özkan, Hülya; Rigiderakhshan, Mohammadİran’da basın ülkenin farklı bölgelerinde yaşayan halkı toplumsal, siyasal, ekonomik ve kültürel konularda önemli derecede bilgilendirmiş ve etkilemiştir. Basının gelişimi özellikle Meşrutiyet’in ilanının ardından farklı karakteristik özelliklere bürünmüştür. Bu çalışmada matbaanın İran’a getirilmesinin ardından ülkede basın yayın hayatının gelişimi konu edinilerek, farklı dönemlerde yayımlanmaya başlayan ilk gazeteler sıralanmıştır. Kaçar dönemi, Meşrutiyet dönemi ve Birinci Pehlevi (Rıza Şah Pehlevi) dönemi olmak üzere üç başlık altında gazetecilik faaliyetleri incelenmiştir. Kaçar döneminde ilk gazetenin yayınlandığı süreçte ülkedeki siyasi atmosferin nasıl olduğu, gazetelerin işlevlerinin neler olduğu ortaya konulmaya çalışılmıştır. Söz konusu gazetelerin rejim ile ilişkisi, sonraki dönemde meşrutiyete yaklaşımları, yayınlanma süreleri, hangi meseleleri kendilerine konu edindikleri araştırılmıştır. Gazetelerin özellikle meşrutiyete zemin hazırlayacak yayınları dikkate alınarak, bu tutumun hangi yöneticilerce olumlu/ olumsuz karşılandığı, basına yönelik engellemeler ve kısıtlamalar ortaya konulmuştur. Meşrutiyet’ten sonraki dönemde özellikle Rıza Şah’ın yönetimi ele geçirmesinin ardından bazı gazeteler, ürettikleri söylemler aracılığı ile yönetime meşruluk kazandıran bir rol üstlenmiştir. İkinci Dünya Savaşı yıllarında ise İran basını üzerinde İngiliz ve Rus siyasetinin etkisi hissedilmiştir. Sağ ve sol kesim olarak iki grup altında değerlendirilebilen basın organlarının dönemin hükümetlerine yönelik tutumları karşısında her iki kesimin yayınlarına da son verildiği görülmektedir.
