The bouba/kiki effect is robust across cultures and writing systems

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dc.authorid0000-0002-5509-5655
dc.contributor.authorCwiek, Aleksandra
dc.contributor.authorFuchs, Susanne
dc.contributor.authorDraxler, Christoph
dc.contributor.authorAsu, Eva Liina
dc.contributor.authorDediu, Dan
dc.contributor.authorHiovain, Katri
dc.contributor.authorKawahara, Shigeto
dc.contributor.authorKoutalidis, Sofia
dc.contributor.authorKrifka, Manfred
dc.contributor.authorLippus, Partel
dc.contributor.authorLupyan, Gary
dc.contributor.authorOh, Grace E.
dc.contributor.authorPaul, Jing
dc.contributor.authorPetrone, Caterina
dc.contributor.authorRidouane, Rachid
dc.contributor.authorReiter, Sabine
dc.contributor.authorSchumchen, Nathalie
dc.contributor.authorSzalontai, Adam
dc.contributor.authorÜnal-Logacev, Özlem
dc.contributor.authorZeller, Jochen
dc.contributor.authorPerlman, Marcus
dc.contributor.authorWinter, Bodo
dc.date.accessioned2021-12-07T09:06:50Z
dc.date.available2021-12-07T09:06:50Z
dc.date.issued2022
dc.departmentİstanbul Medipol Üniversitesi, Sağlık Bilimleri Fakültesi, Dil ve Konuşma Terapisi Bölümü
dc.description.abstractThe bouba/kiki effect-the association of the nonce word bouba with a round shape and kiki with a spiky shape-is a type of correspondence between speech sounds and visual properties with potentially deep implications for the evolution of spoken language. However, there is debate over the robustness of the effect across cultures and the influence of orthography. We report an online experiment that tested the bouba/kiki effect across speakers of 25 languages representing nine language families and 10 writing systems. Overall, we found strong evidence for the effect across languages, with bouba eliciting more congruent responses than kiki. Participants who spoke languages with Roman scripts were only marginally more likely to show the effect, and analysis of the orthographic shape of the words in different scripts showed that the effect was no stronger for scripts that use rounder forms for bouba and spikier forms for kiki. These results confirm that the bouba/kiki phenomenon is rooted in crossmodal correspondence between aspects of the voice and visual shape, largely independent of orthography. They provide the strongest demonstration to date that the bouba/kiki effect is robust across cultures and writing systems. This article is part of the theme issue 'Voice modulation: from origin and mechanism to social impact (Part II)'.
dc.description.sponsorshipGerman Research Foundation (DFG) European Commission ; IDEXLYON Fellowship ; UKRI Future Leaders Fellowshipen_US
dc.identifier.citationCwiek, A., Fuchs, S., Draxler, C., Asu, Eva L., Dediu, D., Hiovain, K. ... Winter, B. (2022). The bouba/kiki effect is robust across cultures and writing systems. The bouba/kiki effect is robust across cultures and writing systems. Philosophical Transactions of the Royal Society B: Biological Sciences, 377, 1841. https://dx.doi.org/10.1098/rstb.2020.0390
dc.identifier.doi10.1098/rstb.2020.0390
dc.identifier.issn0962-8436
dc.identifier.issn1471-2970
dc.identifier.issue1841
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://dx.doi.org/10.1098/rstb.2020.0390
dc.identifier.urihttps://hdl.handle.net/20.500.12511/8622
dc.identifier.volume377
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.indekslendigikaynakPubMed
dc.language.isoen
dc.publisherRoyal Society
dc.relation.ispartofPhilosophical Transactions of the Royal Society B: Biological Sciencesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsAttribution 4.0 International*
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/*
dc.subjectCrossmodal Association
dc.subjectIconicity
dc.subjectPerception
dc.subjectSound Symbolism
dc.subjectUniversals
dc.titleThe bouba/kiki effect is robust across cultures and writing systems
dc.typeArticle

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