Innovative call center applications focused on financial marketing in the Turkish banking sector

Basit Öğe Kaydı
dc.authorid0000-0002-8072-031X
dc.contributor.authorDinçer, Hasan
dc.contributor.authorMengir, Ayşe
dc.date.accessioned2023-02-15T13:43:34Z
dc.date.available2023-02-15T13:43:34Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Ticaret ve Finansman Bölümü
dc.description.abstractAs a result of globalization, call centers of banks that develop rapidly by the virtue of the technology become an important unit which brings first contact with customers. Nowadays, call centers not only give support to customers and other callers but also use the communication tools. This chapter examines innovator call center applications in banking. The main aim of call centers is to provide services with minimum cost, maximum speed, and excellent customer satisfaction. To achieve this purpose, it is necessary to incorporate the advantages of technological improvements. According to the research results, beside the excessive usage of call centers by customers, the banks direct their customers to call centers or alternative distribution canals to decrease the workload of the branches. Moreover, it is mentioned in this research that some precautions are taken for both internal and external customer satisfaction. Under today's economic conditions, customers do not prefer banks which are not using innovator technologies.
dc.identifier.citationDinçer, H. ve Mengir, A. (2019). Innovative call center applications focused on financial marketing in the Turkish banking sector. Handbook of Research on Decision-Making Techniques in Financial Marketing içinde (145-171. ss.). IGI Global. https://doi.org/10.4018/978-1-7998-2559-3.ch007
dc.identifier.doi10.4018/978-1-7998-2559-3.ch007
dc.identifier.endpage171
dc.identifier.isbn9781799825609
dc.identifier.isbn9781799825593
dc.identifier.scopus2-s2.0-8510522862
dc.identifier.scopusqualityN/A
dc.identifier.startpage145
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-2559-3.ch007
dc.identifier.urihttps://hdl.handle.net/20.500.12511/10453
dc.indekslendigikaynakScopus
dc.institutionauthorDinçer, Hasan
dc.institutionauthorMengir, Ayşe
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofHandbook of Research on Decision-Making Techniques in Financial Marketingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectTurkish Banking
dc.subjectFinancial Marketing
dc.subjectMarketing
dc.titleInnovative call center applications focused on financial marketing in the Turkish banking sector
dc.typeBook Chapter

Dosyalar

Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
license.txt
Boyut:
1.44 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Kitap Bölümü Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu