Establishing an innovation culture and strategic entrepreneurship

The purpose of this chapter is threefold: one, to focus on the concept of innovation under today's global economic realities, two, to focus on the strategic entrepreneurship literature, and finally to combine these two pieces together. The chapter concentrates on innovation management in terms of the interrelationship among the four elements of a business: product, process, marketing, and organizational qualities. This chapter provides a review and interpretation of innovation and management literatures in different fields with an eye toward combining them into the framework of strategic entrepreneurship.