Innovative processes in new product and service development
Küçük Resim Yok
Tarih
2017
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer International Publishing Ag
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
There are many processes for new product and service development. The common shortcomings of these models are being linear and excluding feedback loops, lacking of customer or supplier involvement, and not being connected to market conditions before the actual rollout of the products. This chapter reviews the existing new product development processes and sheds light on two new models: (1) customer development and (2) lean startup in terms of customer feedback, market connection, and product revision.
Açıklama
WOS: 000415645900017
Anahtar Kelimeler
New Product, Service Development, Innovative Processes
Kaynak
Global Business Strategies in Crisis: Strategic Thinking and Development
WoS Q Değeri
N/A
Scopus Q Değeri
N/A
Cilt
Sayı
Künye
Bayık, M. (2017). Innovative processes in new product and service development. Global Business Strategies in Crisis: Strategic Thinking and Development içinde (215-229. ss.). Springer International Publishing Ag. https://dx.doi.org/10.1007/978-3-319-44591-5_15
