Shaping the consumers' attitudes towards Halal food products in Turkey

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dc.authorid0000-0002-8175-4618
dc.contributor.authorAkın, Mahmut Selami
dc.contributor.authorOkumuş, Abdullah
dc.date.accessioned2022-03-16T08:47:20Z
dc.date.available2022-03-16T08:47:20Z
dc.date.issued2021
dc.departmentİstanbul Medipol Üniversitesi, Sosyal Bilimler Meslek Yüksekokulu, İşletme Yönetimi Ana Bilim Dalı
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractPurpose The study aims to examine the consumers' attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and behavioral tendency on attitudes toward halal food products are investigated. Design/methodology/approach 343 valid questionnaires were obtained. Exploratory and confirmatory factor analyses were performed to ensure content validity, and structural equation modeling was progressed to test the relationships among variables through IBM SPSS Statistics 22.0 and AMOS 23.0 software. Findings Research validates the tripartite model of attitude and suggests attitude toward halal food is formed by predominantly behavioral tendency and partially psychological drivers, rather than cognitive elements. Research limitations/implications The characteristics of participants should be different and larger sample may provide some other results. The product or service context should be different, for example, halal cosmetic, halal hygienic, halal tourism. Practical implications Trigger messages may put forward in marketing communications activity for halal food products marketing and halal certificated food brands need to establish their distribution networks effectively to get closer with consumers. Originality/value Attitudes towards halal products represent the key driver of consumer behavior for the development of marketing strategies in certified halal firms addressing both domestic and foreign markets. It is the first study examining Turkish consumer attitudes toward halal food product using tripartite model in the field of halal consumption behavior. The paper offers a different methodological framework and it could be potentially of interest for scholars, marketers and policy makers.
dc.identifier.citationAkın, M. S. ve Okumuş, A. (2021). Shaping the consumers' attitudes towards Halal food products in Turkey. Journal of Islamic Marketing, 12(6), 1081-1096. https://doi.org/10.1108/JIMA-08-2019-0167
dc.identifier.doi10.1108/JIMA-08-2019-0167
dc.identifier.endpage1096
dc.identifier.issn1759-0833
dc.identifier.issn1759-0841
dc.identifier.issue6
dc.identifier.scopus2-s2.0-85086027979
dc.identifier.scopusqualityQ2
dc.identifier.startpage1081
dc.identifier.urihttps://doi.org/10.1108/JIMA-08-2019-0167
dc.identifier.urihttps://hdl.handle.net/20.500.12511/9124
dc.identifier.volume12
dc.identifier.wos000539546300001en_US
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorAkın, Mahmut Selami
dc.institutionauthorOkumuş, Abdullah
dc.language.isoen
dc.publisherEmerald Group Holdings Ltd.
dc.relation.ispartofJournal of Islamic Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/embargoedAccess
dc.subjectAttitude Toward Halal Food
dc.subjectHalal Food Awareness
dc.subjectHalal Market
dc.subjectIslamic Marketing
dc.subjectPerceived Risk
dc.titleShaping the consumers' attitudes towards Halal food products in Turkey
dc.typeArticle

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