Framing effects on renewable energy news

The use and development of renewable energy technologies and sources have become a significant policy incentive in many countries across the globe. Promoting renewable energy was already instituted in most nations, but many legal and institutional barriers and public ambivalence remained. Thus, it has become necessary to encourage discussion on the issue. Press came into action to provide the required information and insight. However, the literature proved that the media was never utterly objective in this regard. Instead, the studies indicated that the focus of the news, articles, and reports represented a priori stance on the issues and served as promotional materials to support that previously embraced perspective. Scholars addressed two leading indicators of the frames embedded in national media. The most prevailing one is the current economic and political context. Forces such as the socio-economic situation, eco-political agenda and even international relations have influenced the farming employed by the press to either promote or degrade renewable energy technologies.