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dc.contributor.authorKoçak Bilgin, Yasemin
dc.contributor.authorAdıgüzel, Zafer
dc.identifier.citationKoçak Bilgin, Y. ve Adıgüzel, Z. (2021). Strategic effects of service innovation on financial and market performance. Journal of Organisational Studies and Innovation, 8(3), 17-35.
dc.description.abstractThe reason for the emphasis on innovation and strategy was the need for organizations to be successful in performance criteria and growth aspirations against competitors. The fact that the competition continues to increase day by day and the entrance to the market is becoming more difficult in every sector shows the fact that companies need to improve their innovation skills in order to ensure sustainability in national or international activities. In the research, the effects of service innovation activities on financial and market performance, as well as strategic analysis and strategic orientation, are examined in banks which have a significant position in the service sector. The surveys were collected from 358 (white-collar) employees at the expert level, after the research model and the sector to be researched were determined. SPSS 25 and AMOS programs were used in the analysis, and the Sobel Test and Hayes process were used for mediation variable analysis. According to survey data, service innovation has a positive impact on both strategic orientation and strategic analysis, as well as financial and market performance. In addition, it is understood that strategic analysis and the mediation effect of strategic orientation variables exist.en_US
dc.publisherManagement & Business Academyen_US
dc.subjectService Innovationen_US
dc.subjectStrategic Orientationen_US
dc.subjectStrategic Analysisen_US
dc.subjectFinance Performanceen_US
dc.subjectMarket Performanceen_US
dc.subjectCompany Performanceen_US
dc.titleStrategic effects of service innovation on financial and market performanceen_US
dc.relation.ispartofJournal of Organisational Studies and Innovationen_US
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Lojistik Yönetimi Bölümüen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US

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