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dc.contributor.authorPınarbaşı, Fatih
dc.contributor.authorAkpınar, Habib Mehmet
dc.date.accessioned2020-03-06T09:49:54Z
dc.date.available2020-03-06T09:49:54Z
dc.date.issued2019en_US
dc.identifier.citationPınarbaşı, F., Akpınar, H. M. (2019). E-Trading decision making: An integrated digital marketing approach with theory and cases. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage içinde (184-202. ss.). http://doi.org/10.4018/978-1-7998-0035-4.ch009en_US
dc.identifier.isbn9781799800378
dc.identifier.isbn9781799800354
dc.identifier.urihttp://doi.org/10.4018/978-1-7998-0035-4.ch009
dc.identifier.urihttps://hdl.handle.net/20.500.12511/5013
dc.description.abstractElectronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the consumer's purchasing process. Previous studies from different contexts examine electronic trade focusing on different aspects on concept. An integrative approach combining theory with cases can help to a better understanding of electronic trade and competitive markets. This study aims to examine electronic trading decision making with digital marketing approach. The study identifies a three-step marketing plan for competitive advantage about electronic trading. First step includes identifying standards, seasonalities, and anomalies related to market. Second step continues with further evaluation of market environment by including sentiment analysis and network analysis cases. Third step goes further with predicting cases by focusing on future. The study also contains solutions and recommendations, future research directions, and conclusion sections.en_US
dc.language.isoengen_US
dc.publisherIGI Globalen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectMarketingen_US
dc.subjectApproachen_US
dc.subjectDecision Makingen_US
dc.subjectDigital Marketing Approachen_US
dc.subjectCasesen_US
dc.titleE-Trading decision making: An integrated digital marketing approach with theory and casesen_US
dc.typebookParten_US
dc.relation.journalTools and Techniques for Implementing International E-Trading Tactics for Competitive Advantageen_US
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümüen_US
dc.authorid0000-0001-9005-0324en_US
dc.identifier.startpage184en_US
dc.identifier.endpage202en_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.identifier.doi10.4018/978-1-7998-0035-4.ch009en_US


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