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Understanding ephemeral social media through instagram stories: A marketing perspective
(2020)
Choosing media channels and consuming in digital channels have become crucial subjects in marketing and communication in the last century. Ephemeral social media, which can be defined as sharing and consuming media content ...
A brand-centric framework for ephemeral media: Conceptual approach to Instagram stories
(Inderscience Publishers, 2021)
Social media is one of the most widely investigated areas for consumer research and time-constrained, disappearing media content (namely ephemeral media) is one of the recent trends in the field with the popularity of ...
Unfolding visual characteristics of social media communication: Reflections of smart tourism destinations
(Emerald Group Holdings Ltd., 2022)
Purpose This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from destination marketing/management organizations ...