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Understanding ephemeral social media through instagram stories: A marketing perspective
(2020)Choosing media channels and consuming in digital channels have become crucial subjects in marketing and communication in the last century. Ephemeral social media, which can be defined as sharing and consuming media content ... -
Understanding religion as a phenomenon in workplace sprituality: A durkheimian approach
(2021)In this study, Durkheim’s structural functionalism and his approach to religion and social solidarity will be used to gain an in-depth understanding of the workplace spirituality approach in management literature. In this ... -
Unfolding visual characteristics of social media communication: Reflections of smart tourism destinations
(Emerald Group Holdings Ltd., 2022)Purpose This study aims to explore the visual social media (SM) (Instagram) communication and the visual characteristics of smart tourism destination (STD) communication from destination marketing/management organizations ... -
Using the fuzzy multicriteria decision making approach to evaluate brand equity: A study of privatized firms
(Emerald Group Publishing, 2020)Purpose: The purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC) approach to business performance. Design/method ... -
Work-life conflict experienced by Turkish women managers during the Covid-19 pandemic: A qualitative research
(Ege University, Faculty of Economics and Administrative Sciences (FEAS), 2022)The changes in business life during the Covid 19 Pandemic had a significant effect on work-life balance of individuals, especially women as their roles at home and work have increased and the conflict between these roles ...