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Meeting customer expectations in Islamic tourism: Effects of Islamic business ethics
(IGI Global, 2021)
Changing consumer behaviour and increasing consumer demands in many contemporary markets have affected the Muslim world as well. The ever-increasing Muslim population has become more affluent and more demanding with the ...
Understanding e-WOM evolution in social media with network analysis
(IGI Global, 2021)
Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ...