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Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel
(IGI Global, 2019)
The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ...
E-Trading decision making: An integrated digital marketing approach with theory and cases
(IGI Global, 2019)
Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ...
Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)
Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ...
Sharing economy and applications: Business and marketing perspective
(IGI Global, 2019)
Sharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including business-related, system-related, and other context-related ...
Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)
This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ...
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)
This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ...