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Toplam kayıt 13, listelenen: 11-13
Country-of-origin effect and digital marketing: Evaluating current and future of marketing
(IGI Global, 2023)
The country-of-origin effect, which has been researched extensively in marketing literature, has lately been impacted in several ways by digital marketing and associated actions. This study aims to address the issue's ...
Assessing the intersection of artificial intelligence and digital advertising
(IGI Global, 2023)
The advancements in artificial intelligence are among the factors influencing the components of various topics within the marketing and advertising industry. The usability of artificial intelligence and related technologies ...
Personalization of marketing for today and the future: The role of artificial intelligence
(IGI Global, 2024)
Advances in artificial intelligence significantly impact the marketing industry as a whole, including customers, enterprises, and the market environment. The intersection of artificial intelligence with particular marketing ...