Konu "Evaluating Current" için Kitap Bölümü Koleksiyonu listeleme
Toplam kayıt 1, listelenen: 1-1
-
Country-of-origin effect and digital marketing: Evaluating current and future of marketing
(IGI Global, 2023)The country-of-origin effect, which has been researched extensively in marketing literature, has lately been impacted in several ways by digital marketing and associated actions. This study aims to address the issue's ...