Kurum Yazarı "Divrik, Bahar" Kitap Bölümü Koleksiyonu İçin Listeleme
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International marketing strategies for SMEs in the digital world
Divrik, Bahar (IGI Global, 2024)Digital technologies have totally changed the business world and Small and Medium Enterprises (SMEs) have truly been affected by this change. SMEs, which are the main actors of the world economy as they are main providers ...