Başlık için Kitap Bölümü Koleksiyonu listeleme
Toplam kayıt 52, listelenen: 30-49
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Kano-based measurement of customer expectations in retail service industry using IT2 Dematel-Qualiflex
(IGI Global, 2019)This study aims to analyze customer expectations in European retail banking industry. For this purpose, five different criteria are identified. Furthermore, IT2 FDEMATEL approach is used to weight these criteria. In addition, ... -
Leading determiners of institutionalization in globalization era and strategic change management in educational organizations
(Springer Science and Business Media Deutschland GmbH, 2021)The aim of this study is to determine the main reasons for institutionalism and change process in educational organizations by benefiting from the literature through a case study. In this scope, the language school of a ... -
Meeting customer expectations in Islamic tourism: Effects of Islamic business ethics
(IGI Global, 2021)Changing consumer behaviour and increasing consumer demands in many contemporary markets have affected the Muslim world as well. The ever-increasing Muslim population has become more affluent and more demanding with the ... -
Meeting customer expectations in Islamic Tourism: Effects of Islamic business ethics
(IGI Global, 2023)Changing consumer behaviour and increasing consumer demands in many contemporary markets have affected the Muslim world as well. The ever-increasing Muslim population has become more affluent and more demanding with the ... -
Mindfulness and mindful coaching
(IGI Global, 2019)Effecting mental processes and shaping individual frameworks in perceiving present situation, mindfulness is a processes-oriented state of mind that can be considered as the capacity to be in the present moment in a ... -
A new financing model in banking sector: Recommendations for sukuk and its development in Turkey
(IGI Global, 2015)It's a reality that the world economy is rapidly growing and developing. International foreign markets are in trouble about offsetting the funds that meet the finance demand with every passing day. In this case, the need ... -
Personalization of marketing for today and the future: The role of artificial intelligence
(IGI Global, 2024)Advances in artificial intelligence significantly impact the marketing industry as a whole, including customers, enterprises, and the market environment. The intersection of artificial intelligence with particular marketing ... -
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ... -
Price determination in public offering and evaluation methods
(IGI Global, 2015)The latest financial situation in capital markets in advanced economies, emerging markets, and the Euro zone illustrates that volatility and risks related to global economic activity and global financial markets have impact ... -
Proactive marketing decision-making in digitalization age: How can data-based methodologies help to marketing research?
(Springer Science and Business Media Deutschland GmbH, 2021)The advancements in the marketplace and reactions of market actors are the key factors in the history of marketing research and decision-making. The various changes in the market environment play a crucial role in understanding ... -
Queen bee syndrome: A modern dilemma of working women and its effects on turnover intentions
(Springer, 2020)In modern business life, women cannot be adequately represented in business life, and in many cultures, male domination in the business environment continues without question. The negative impact of this male-dominated ... -
The role of data mining in digital transformation
(Springer Science and Business Media Deutschland GmbH, 2023)As technologies develop in social and business life, approaches change. Different technologies bring about physical and mental transformations. It is possible to do any work more easily with the development of technologies. ... -
The role of organizational identity on strategic management applications
(Springer International Publishing Ag, 2017)The new millennium started with evident hints that strategic management is one of the most required skills for business success. Previous research has shown that as a competitive advantage factor, organizational identity ... -
Sharing economy and applications: Business and marketing perspective
(IGI Global, 2019)Sharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including business-related, system-related, and other context-related ... -
State financed social housing model in South Africa requires capacity building injection
(IGI Global, 2015)This chapter is based on the premise of Social Housing Institutions (SHIs) sustainability mechanisms. It is informed largely by National Housing Finance Corporation's (NHFC's) research findings on social housing developments ... -
A strategic approach to global financial crisis in banking sector: A critical appraisal of banking strategies using fuzzy ANP and fuzzy topsis methods
(IGI Global, 2018)Financial crisis affected many people and companies in the world negatively in terms of job loss and bankruptcy. Owing to this aspect, today many banks developed strategies in order to minimize the effects of any potential ... -
Strategic design and high-growth firms: A case from Turkey
(Springer, 2018)This chapter focuses on the elements of entrepreneurship and high firm growth phenomenon through a case analysis. The study first defines the fundamental concepts of entrepreneurship and its use as a strategy to yield above ... -
Strategy development to improve the business performance of nuclear energy companies
(Springer Science and Business Media Deutschland GmbH, 2021)In this study, it is aimed to develop strategies to increase the performance of nuclear energy companies. In this context, criteria based on a balanced scorecard have been determined. In order to determine which criteria ...