Erişim şekli için "info:eu-repo/semantics/closedAccess" Kitap Bölümü Koleksiyonu listeleme
Toplam kayıt 44, listelenen: 41-44
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Succession in family business through authentic leadership
(IGI Global, 2022)Family businesses are the kind of organizations that are characterized by overlapping systems of ownership, management, governance, and family values. In family firms, the family is the main asset of the business, and ... -
Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ... -
Understanding e-WOM evolution in social media with network analysis
(IGI Global, 2021)Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ...