Başlık için Kitap Bölümü Koleksiyonu listeleme
Toplam kayıt 52, listelenen: 33-52
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Meeting customer expectations in Islamic Tourism: Effects of Islamic business ethics
(IGI Global, 2023)Changing consumer behaviour and increasing consumer demands in many contemporary markets have affected the Muslim world as well. The ever-increasing Muslim population has become more affluent and more demanding with the ... -
Mindfulness and mindful coaching
(IGI Global, 2019)Effecting mental processes and shaping individual frameworks in perceiving present situation, mindfulness is a processes-oriented state of mind that can be considered as the capacity to be in the present moment in a ... -
A new financing model in banking sector: Recommendations for sukuk and its development in Turkey
(IGI Global, 2015)It's a reality that the world economy is rapidly growing and developing. International foreign markets are in trouble about offsetting the funds that meet the finance demand with every passing day. In this case, the need ... -
Personalization of marketing for today and the future: The role of artificial intelligence
(IGI Global, 2024)Advances in artificial intelligence significantly impact the marketing industry as a whole, including customers, enterprises, and the market environment. The intersection of artificial intelligence with particular marketing ... -
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ... -
Price determination in public offering and evaluation methods
(IGI Global, 2015)The latest financial situation in capital markets in advanced economies, emerging markets, and the Euro zone illustrates that volatility and risks related to global economic activity and global financial markets have impact ... -
Proactive marketing decision-making in digitalization age: How can data-based methodologies help to marketing research?
(Springer Science and Business Media Deutschland GmbH, 2021)The advancements in the marketplace and reactions of market actors are the key factors in the history of marketing research and decision-making. The various changes in the market environment play a crucial role in understanding ... -
Queen bee syndrome: A modern dilemma of working women and its effects on turnover intentions
(Springer, 2020)In modern business life, women cannot be adequately represented in business life, and in many cultures, male domination in the business environment continues without question. The negative impact of this male-dominated ... -
The role of data mining in digital transformation
(Springer Science and Business Media Deutschland GmbH, 2023)As technologies develop in social and business life, approaches change. Different technologies bring about physical and mental transformations. It is possible to do any work more easily with the development of technologies. ... -
The role of organizational identity on strategic management applications
(Springer International Publishing Ag, 2017)The new millennium started with evident hints that strategic management is one of the most required skills for business success. Previous research has shown that as a competitive advantage factor, organizational identity ... -
Sharing economy and applications: Business and marketing perspective
(IGI Global, 2019)Sharing economy has emerged as influential economic model in the last decades. A considerable literature has grown up around the sub-themes of sharing economy including business-related, system-related, and other context-related ... -
State financed social housing model in South Africa requires capacity building injection
(IGI Global, 2015)This chapter is based on the premise of Social Housing Institutions (SHIs) sustainability mechanisms. It is informed largely by National Housing Finance Corporation's (NHFC's) research findings on social housing developments ... -
A strategic approach to global financial crisis in banking sector: A critical appraisal of banking strategies using fuzzy ANP and fuzzy topsis methods
(IGI Global, 2018)Financial crisis affected many people and companies in the world negatively in terms of job loss and bankruptcy. Owing to this aspect, today many banks developed strategies in order to minimize the effects of any potential ... -
Strategic design and high-growth firms: A case from Turkey
(Springer, 2018)This chapter focuses on the elements of entrepreneurship and high firm growth phenomenon through a case analysis. The study first defines the fundamental concepts of entrepreneurship and its use as a strategy to yield above ... -
Strategy development to improve the business performance of nuclear energy companies
(Springer Science and Business Media Deutschland GmbH, 2021)In this study, it is aimed to develop strategies to increase the performance of nuclear energy companies. In this context, criteria based on a balanced scorecard have been determined. In order to determine which criteria ... -
Succession in family business through authentic leadership
(IGI Global, 2022)Family businesses are the kind of organizations that are characterized by overlapping systems of ownership, management, governance, and family values. In family firms, the family is the main asset of the business, and ... -
Transformation of marketing with technology: Case approach for artificial intelligence
(IGI Global, 2019)Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the ... -
Understanding e-WOM evolution in social media with network analysis
(IGI Global, 2021)Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ...