Browsing İletişim Fakültesi by Language "eng"
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Acquisition of financial literacy as a life skill: A study on financial literacy awareness of students
(IGI Global, 2019)Alongside the phenomena such as crisis, prosperity, etc., which emerged with the increase of global competition, the development of literacy levels has become critical. In the acquisition and development of financial ... -
An authopreter narrative: An essay on reading the book saussure suspects with author-interpreter interaction
(IGI Global, 2021)Few people can show mathematics, physics, chemistry, geometry, or foreign language among the lessons they love in the educational process. It is no doubt that these lessons, which are difficult to understand and challenging ... -
Authoritarian neoliberalism and resistance in Turkey: Construction, consolidation, and contestation
(Taylor & Francis Ltd, 2023)This edited volume investigates the dynamics of authoritarian neoliberalism in Turkey,the resistance strategies that different groups develop to challenge different dimensionsof authoritarian neoliberal policies as well ... -
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
Cinema and the digital revolution: the representations of digital culture in films
(2024)This article examines popular cinema’s interactions with digital culture, focusing on cinema and social structure. A product of technological and social developments, digital culture has introduced the creation of cyberspace, ... -
A comparative study on attitudes towards SMS advertising and mobile application advertising
(Inderscience Enterprises Ltd, 2017)The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ... -
Creating public opinion in digitalized renewable energy projects: The case of the Konya city
(Springer Science and Business Media Deutschland GmbH, 2023)Turkey has a rich climate diversity, and it is one of the countries that has developed in recent years renewable energy production. Renewable energy resources, which are among the elements that ensure the economic independence ... -
Digital activist movements for energy resources: The case of Greenpeace Turkey
(Springer Nature, 2022)In this study, it is evaluated energy-related Twitter posts of Greenpeace Turkey, which is one of the most important and active NGOs in Turkey. The examples of tweet contents are investigated to the popularity ranking of ... -
Digital data security strategies in the COVID-19 pandemic period: An evaluation of domestic messaging applications
(IGI Global, 2023)It can be said that the COVID-19 pandemic has an important role in the spread of personal and institutional use of digital communication channels. These developments, which further increase the importance of digital data ... -
Dijital dünyada yeni bir boyut: Metaverse kavramına ilişkin bir inceleme
(2023)Bu çalışma kapsamında bir sosyal medya bileşeni olarak Youtube üzerinde yer alan Metaverse ile ilgili videoların, söylem analizi bağlamında incelenmesi amaçlanmaktadır. Bu amaçla çalışmada Metaverse konulu videolar, ... -
E-Retailing practices in mobile marketing: The case of getir application
(IGI Global, 2019)Today, the Internet has become a frequently-used tool in trading information, products, and services. Together with the transformations in the Internet, new media, and mobile technologies, the retail sector is also developing ... -
Electrical vehicles in the context of sustainability: An analysis through social media platforms
(Springer Science and Business Media Deutschland GmbH, 2024)The issue of “accessible and clean energy,” which emerges as the 7th Goal as part of the Sustainable Development Goals set by the United Nations, has become an urgent priority for humanity. In recent years, the necessity ... -
An empirical study on consumer attitudes toward renewable energy in Turkey
(Emerald Group Publishing Ltd., 2023)Increasing dependence on energy in the world, the energy used in production processes being highly dependent on nonrenewable resources, environmental pollution as a result of these activities, and the depletion of natural ... -
Energy crisis: An actual collapse? Energy crisis and apocalypse societies in popular films
(Springer Science and Business Media Deutschland GmbH, 2024)This chapter is based on the claim that the energy crisis, frequently on the agenda for the last 20 years, has become one of the main issues of print and visual media. This study discusses two films, especially in 2015 and ... -
Environmental awareness in terms of public health: Corporate responsibilities
(Akdeniz Üniversitesi İletişim Fakültesi, 2021)Environmental issues are basically caused by limitless consumption of the environment by people to gain more together with the increasing population in the world as well as valuing their individual interests above the ... -
Factors affecting health tourism and international health-care facility choice
(Emerald Group Publishing Ltd., 2017)Purpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care ... -
Football in Turkey
(Peter Lang AG, 2017)Football is a complex and dynamic phenomenon that needs to be examined in various social and historical contexts. It is influenced by social, economic, political and cultural factors while it also affects social life. As ... -
Framing effects on renewable energy news
(Springer Science and Business Media Deutschland GmbH, 2023)The use and development of renewable energy technologies and sources have become a significant policy incentive in many countries across the globe. Promoting renewable energy was already instituted in most nations, but ... -
Identity and perceptions of procedural justice in the courts in Turkey: Ethnic and political factors
(Scientific Studies Association, 2022)Procedural justice, which is about the fairness of procedures that the legal authorities use in their interactions with the public, is an important determinant of people’s general evaluations of these authorities. Based ... -
Increasing customer satisfaction in strategic communication studies: Excellence awards in the transportation sector
(Springer, 2020)As a partner of the European Foundation for Quality Management (EFQM), KalDer (Quality Foundation) annually gives Excellence Awards to companies and non-governmental organizations operating in various sectors as a result ...