Yazar "Pınarbaşı, Fatih" için İletişim Fakültesi listeleme
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Brand coolness in a competitive environment: An empirical study on starbucks Turkey
Akyüz, Ayşen; Pınarbaşı, Fatih (Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
Multidisciplinary approaches to ethics in the digital era
Taşkıran, Meliha Nurdan; Pınarbaşı, Fatih (IGI Global, 2021)The digital era has redefined our understanding of ethics as a multi-disciplinary phenomenon. The newness of the internet means it is still highly unregulated, which allows for rampant problems encountered by countless ...