Assessing the intersection of artificial intelligence and digital advertising

Basit Öğe Kaydı
dc.authorid0000-0001-9005-0324
dc.contributor.authorPınarbaşı, Fatih
dc.date.accessioned2023-12-29T12:43:22Z
dc.date.available2023-12-29T12:43:22Z
dc.date.issued2023
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractThe advancements in artificial intelligence are among the factors influencing the components of various topics within the marketing and advertising industry. The usability of artificial intelligence and related technologies in sub-contexts within the scope of digital advertising generates the opportunity for various research questions. This study aims to conclude the future of the subjects based on assessing intersections between digital advertising and artificial intelligence. Following the purpose of the study, a literature review has been used, and three main intersection points in the field of AI and digital advertising are included. Three main section points concluded in the study refer to AI's contribution to analytics and decision making, advertising content production with the help of AI, and implementation of digital advertising with the help of AI, advertising measurement and optimization. Solutions and recommendations, and future research directions are also presented in the study.
dc.identifier.citationPınarbaşı, F. (2023). Assessing the intersection of artificial intelligence and digital advertising. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics içinde (97-116. ss.). IGI Global. https://dx.doi.org/10.4018/978-1-6684-9324-3.ch004
dc.identifier.doi10.4018/978-1-6684-9324-3.ch004
dc.identifier.endpage116
dc.identifier.isbn9781668493267
dc.identifier.isbn9781668493243
dc.identifier.scopus2-s2.0-85179900263
dc.identifier.scopusqualityN/A
dc.identifier.startpage97
dc.identifier.urihttps://dx.doi.org/10.4018/978-1-6684-9324-3.ch004
dc.identifier.urihttps://hdl.handle.net/20.500.12511/12079
dc.indekslendigikaynakScopus
dc.institutionauthorPınarbaşı, Fatih
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofThe Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tacticsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectDigital Advertising
dc.subjectArtificial Intelligence
dc.subjectAssessing the Intersection
dc.titleAssessing the intersection of artificial intelligence and digital advertising
dc.typeBook Chapter

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