Handbook of research on decision-making techniques in financial marketing

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dc.authorid0000-0002-8072-031X
dc.authorid0000-0002-9858-1266
dc.contributor.authorDinçer, Hasan
dc.contributor.authorYüksel, Serhat
dc.date.accessioned2023-02-15T13:25:47Z
dc.date.available2023-02-15T13:25:47Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Ticaret ve Finansman Bölümü
dc.description.abstractConsumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today's market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
dc.identifier.citationDinçer, H. ve Yüksel, S. (2019). Handbook of research on decision-making techniques in financial marketing. Handbook of Research on Decision-Making Techniques in Financial Marketing içinde (1-646. ss.). IGI Global. https://doi.org/10.4018/978-1-7998-2559-3
dc.identifier.doi10.4018/978-1-7998-2559-3
dc.identifier.endpage646
dc.identifier.isbn9781799825609
dc.identifier.isbn9781799825593
dc.identifier.scopus2-s2.0-85128047140
dc.identifier.scopusqualityN/A
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-2559-3
dc.identifier.urihttps://hdl.handle.net/20.500.12511/10452
dc.indekslendigikaynakScopus
dc.institutionauthorDinçer, Hasan
dc.institutionauthorYüksel, Serhat
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofHandbook of Research on Decision-Making Techniques in Financial Marketingen_US
dc.relation.publicationcategoryKitap - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectFinancial Marketing
dc.subjectDecision-Making Techniques
dc.subjectHandbook
dc.titleHandbook of research on decision-making techniques in financial marketing
dc.typeBook

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