Natural language processing for global and local business

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dc.authorid0000-0001-9005-0324
dc.authorid0000-0001-8978-2229
dc.contributor.authorPınarbaşı, Fatih
dc.contributor.authorTaşkıran, Meliha Nurdan
dc.date.accessioned2023-02-27T07:25:51Z
dc.date.available2023-02-27T07:25:51Z
dc.date.issued2020
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractThe concept of natural language processing has become one of the preferred methods to better understand consumers, especially in recent years when digital technologies and research methods have developed exponentially. It has become apparent that when responding to international consumers through multiple platforms and speaking in the same language in which the consumers express themselves, companies are improving their standings within the public sphere. Natural Language Processing for Global and Local Business provides research exploring the theoretical and practical phenomenon of natural language processing through different languages and platforms in terms of today's conditions. Featuring coverage on a broad range of topics such as computational linguistics, information engineering, and translation technology, this book is ideally designed for IT specialists, academics, researchers, students, and business professionals seeking current research on improving and understanding the consumer experience.
dc.identifier.citationPınarbaşı, F. ve Taşkıran, M. N. (2020). Natural Language Processing for Global and Local Business. IGI Global. https://doi.org/10.4018/978-1-7998-4240-8
dc.identifier.doi10.4018/978-1-7998-4240-8
dc.identifier.endpage452
dc.identifier.isbn9781799842415
dc.identifier.isbn9781799842408
dc.identifier.scopus2-s2.0-85137608578
dc.identifier.scopusqualityN/A
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-4240-8
dc.identifier.urihttps://hdl.handle.net/20.500.12511/10531
dc.indekslendigikaynakScopus
dc.institutionauthorPınarbaşı, Fatih
dc.institutionauthorTaşkıran, Meliha Nurdan
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofNatural Language Processing for Global and Local Businessen_US
dc.relation.publicationcategoryKitap - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectGlobal
dc.subjectLocal Business
dc.subjectNatural Language Processing
dc.titleNatural language processing for global and local business
dc.typeBook

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