Meeting customer expectations in Islamic Tourism: Effects of Islamic business ethics

Changing consumer behaviour and increasing consumer demands in many contemporary markets have affected the Muslim world as well. The ever-increasing Muslim population has become more affluent and more demanding with the rise of modernization, especially after the 1980s. Contemporary Muslims' increased demands for better recreation and vocation facilities necessitated the birth of a new sector is referred to as Islamic tourism in this chapter. Increase in the market penetration of Islamic tourism has brought about new anxieties regarding ethical issues in this newly emerging industry. In this chapter, Islamic tourism has been considered as an alternative tourism approach. It creates a niche market for Muslim tourist with religious sensitivities and Islamic tourism and ethics in this unique sector has been handled in detail.