Factors affecting health tourism and international health-care facility choice

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dc.authorid0000-0003-3568-0731
dc.contributor.authorAydın, Gökhan
dc.contributor.authorKaramehmet, Bilge
dc.date.accessioned10.07.201910:49:13
dc.date.accessioned2019-07-10T19:36:38Z
dc.date.available10.07.201910:49:14
dc.date.available2019-07-10T19:36:38Z
dc.date.issued2017
dc.departmentİstanbul Medipol Üniversitesi, İletişim Fakültesi, Halkla İlişkiler ve Reklamcılık Bölümü
dc.description.abstractPurpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care facility has become increasingly important to the related parties. The present study aims to offer a holistic model of international health-care facility choice that incorporates the important dimensions by assessing the growth drivers and the alternative factors proposed in the literature and by validating them via a survey study. Design/methodology/approach: The factors deemed important in the existing literature were used as the basis of a study in Turkey. In total, 65 structured interviews were conducted with health-care professionals and international health tourists to understand the perspective of the two important parties that affect policymaking. Findings: The findings of the study support the significance of the majority of the variables proposed as important factors affecting international health-care facility choice. Research limitations/implications: The study was carried out in four large hospital chains in Turkey; however, this creates a limitation in scope and may have limited representativeness of the overall market. The model has yet to be tested on a larger scale. Practical implications: There are significant differences in the opinions of professionals and international health-care tourists in terms of choice criteria. This indicates problems with health professionals’ understanding of the consumer decision process. Originality/value: The study provides a model that can be used to gain insights on the consumer decision process and also provides the policymakers and stakeholders of the international health-care industry with a sound theoretical foundation to build further studies upon. Only a limited number of studies was carried out in Turkey that focus on international health-care tourism, and the present study will fill a substantial research gap.
dc.identifier.citationAydın, G. ve Karamehmet, B. (2017). Factors affecting health tourism and international health-care facility choice. International Journal of Pharmaceutical and Healthcare Marketing, 11(1), 16-36. https://dx.doi.org/10.1108/IJPHM-05-2015-0018
dc.identifier.doi10.1108/IJPHM-05-2015-0018
dc.identifier.endpage36
dc.identifier.issn1750-6123
dc.identifier.issn1750-6131
dc.identifier.issue1
dc.identifier.scopusqualityQ3
dc.identifier.startpage16
dc.identifier.urihttps://hdl.handle.net/20.500.12511/1218
dc.identifier.urihttps://dx.doi.org/10.1108/IJPHM-05-2015-0018
dc.identifier.volume11
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd.
dc.relation.ispartofInternational Journal of Pharmaceutical and Healthcare Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectHealth Tourism
dc.subjectHealth-Care Facility Choice
dc.subjectHealth-Care Tourism
dc.subjectInternational Health-Care
dc.subjectMedical Tourism
dc.titleFactors affecting health tourism and international health-care facility choice
dc.typeArticle

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