Use of big data in strategic management as a new perspective

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dc.authorid0000-0002-3472-394X
dc.contributor.authorMızrak, Filiz
dc.date.accessioned2023-08-28T08:44:28Z
dc.date.available2023-08-28T08:44:28Z
dc.date.issued2023
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Lojistik Yönetimi Bölümü
dc.description.abstractIn recent years, interest in big data has increased in the field of management. With digitalization, companies have started to receive data flow from many channels at the same time. Many sources such as the internet of things, connected sensors, cloud systems, social media, and daily operational records of companies have become an important source of big data for companies. In addition to encouraging companies to strengthen their technological infrastructure, the use of big data has also revealed important strategic and cultural adaptation problems. In this scope, the aim of the study is to examine the effect of big data analytics on the managerial capabilities and performance of companies. In this context, the studies in the literature on the subject have been examined. As a result of the literature review, issues related to big data that are thought to affect the managerial ability of the company have been discussed.
dc.identifier.citationMızrak, F. (2023). Use of big data in strategic management as a new perspective. New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity içinde (409-425. ss.). IGI Global. https://dx.doi.org/10.4018/978-1-6684-9261-1.ch020
dc.identifier.doi10.4018/978-1-6684-9261-1.ch020
dc.identifier.endpage425
dc.identifier.isbn9781668492635
dc.identifier.isbn9781668492611
dc.identifier.scopus2-s2.0-85168070546
dc.identifier.scopusqualityN/A
dc.identifier.startpage409
dc.identifier.urihttps://dx.doi.org/10.4018/978-1-6684-9261-1.ch020
dc.identifier.urihttps://hdl.handle.net/20.500.12511/11367
dc.indekslendigikaynakScopus
dc.institutionauthorMızrak, Filiz
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofNew Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernityen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectNew Perspective
dc.subjectStrategic Management
dc.subjectBig Data
dc.titleUse of big data in strategic management as a new perspective
dc.typeBook Chapter

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