Comparative evaluation of bsc-based new service development competencies in Turkish banking sector with the integrated fuzzy hybrid mcdm using content analysis

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dc.authorid0000-0002-8072-031X
dc.authorid0000-0002-9858-1266
dc.contributor.authorDinçer, Hasan
dc.contributor.authorYüksel, Serhat
dc.date.accessioned10.07.201910:49:13
dc.date.accessioned2019-07-10T19:49:59Z
dc.date.available10.07.201910:49:13
dc.date.available2019-07-10T19:49:59Z
dc.date.issued2018
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Ticaret ve Finansman Bölümü
dc.descriptionWOS: 000449307700010
dc.description.abstractThe aim of this study is to evaluate new service development competencies in Turkish banking sector. Within this scope, 16 Turkish deposit banks are taken into the consideration. Additionally, balanced scorecard-based criteria are evaluated with the integrated hybrid multicriteria decision-making approach by using fuzzy analytic hierarchy process (AHP), fuzzy analytic network process (ANP) and fuzzy VIseKriterijumsa Optimizacija I Kompromisno Resenje methods. Moreover, this evaluation is performed by using both decision makers' evaluations and content analysis. It is concluded that there is a significant difference in the results based on decision makers and content analysis. Foreign banks have the best performance in decision makers' evaluation, whereas there are different banks in the first ranks of the content analysis. However, fuzzy AHP and fuzzy ANP give very similar results in ranking the banks according to the new service development competencies. Furthermore, no banking type in Turkey has any priority over the others in all analysis. Hence, a foreign bank has the best performance, whereas another foreign bank states on the last rank.
dc.identifier.citationDinçer, H ve Yüksel, S. (2018). Comparative evaluation of bsc-based new service development competencies in Turkish banking sector with the integrated fuzzy hybrid mcdm using content analysis. International Journal of Fuzzy Systems, 20(8), 2497-2516. https://dx.doi.org/10.1007/s40815-018-0519-y
dc.identifier.doi10.1007/s40815-018-0519-y
dc.identifier.endpage2516
dc.identifier.issn1562-2479
dc.identifier.issn2199-3211
dc.identifier.issue8
dc.identifier.scopusqualityQ2
dc.identifier.startpage2497
dc.identifier.urihttps://dx.doi.org/10.1007/s40815-018-0519-y
dc.identifier.urihttps://hdl.handle.net/20.500.12511/1841
dc.identifier.volume20
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSpringer Heidelberg
dc.relation.ispartofInternational Journal of Fuzzy Systemsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/embargoedAccess
dc.subjectNew Ervice Development Competency
dc.subjectFuzzy AHP
dc.subjectFuzzy ANP
dc.subjectFuzzy Vikor
dc.subjectContent Analysis
dc.titleComparative evaluation of bsc-based new service development competencies in Turkish banking sector with the integrated fuzzy hybrid mcdm using content analysis
dc.typeArticle

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