How will metaverse and ai change traditional marketing techniques?

Basit Öğe Kaydı
dc.authorid0000-0002-5971-9218
dc.contributor.authorDoğuç, Özge
dc.date.accessioned2023-07-25T10:28:27Z
dc.date.available2023-07-25T10:28:27Z
dc.date.issued2023
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Yönetim Bilişim Sistemleri Bölümü
dc.description.abstractThe development of technology has transformed the process of product development and customer relationship building. It shows impressive results in deep learning and AI applications. Companies can see farther and make data-driven decisions by leveraging advanced technology solutions managed by AI. Deep learning can be used to analyze and integrate large databases. Considering deep learning activities, it could be a significant opportunity to meet customers' needs and help companies develop profitable new products. Likewise, virtual worlds bring a new approach to marketing. The concept of the metaverse can be described as a simulated reality. Metaverse can enable the creation of virtual reality worlds by integrating online experiences. This chapter discusses how AI and deep learning affect marketing. In this context, industrial opportunities of AI in various marketing activities, AI, strategic marketing, and understanding consumer behaviors will be focused on, and cases of companies using deep learning applications will be included.
dc.identifier.citationDoğuç, Ö. (2023). How will metaverse and ai change traditional marketing techniques? Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World içinde (68-88. ss.). IGI Global. https://dx.doi.org/10.4018/978-1-6684-7029-9.ch004
dc.identifier.doi10.4018/978-1-6684-7029-9.ch004
dc.identifier.endpage88
dc.identifier.isbn9781668470312
dc.identifier.isbn9781668470299
dc.identifier.scopus2-s2.0-85163320841
dc.identifier.scopusqualityN/A
dc.identifier.startpage68
dc.identifier.urihttps://dx.doi.org/10.4018/978-1-6684-7029-9.ch004
dc.identifier.urihttps://hdl.handle.net/20.500.12511/11247
dc.indekslendigikaynakScopus
dc.institutionauthorDoğuç, Özge
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofHandbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual Worlden_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectMarketing Techniques
dc.subjectMetaverse
dc.subjectTraditional
dc.titleHow will metaverse and ai change traditional marketing techniques?
dc.typeBook Chapter

Dosyalar

Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
İsim:
license.txt
Boyut:
1.44 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Kitap Bölümü Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu