International market entry strategies

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dc.authorid0000-0001-6775-4227
dc.contributor.authorDivrik, Bahar
dc.date.accessioned2023-10-17T10:21:33Z
dc.date.available2023-10-17T10:21:33Z
dc.date.issued2023
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Yönetim Bilişim Sistemleri Bölümü
dc.description.abstractEntry mode selection is one of the most strategic aspects of international business. The selection of international market entry strategy is an institutional decision that comprises the choice of target market, entry mode, marketing plan, and control system. The right entry mode decision enables companies all assets to enter the targeted foreign markets. The entry modes can be grouped into three categories; export-based methods, non-equity methods (contractual entry), and equity methods (investment entry). The export-based methods can be either indirect export or direct export. The main forms of non-equity methods (contractual entry) are licensing and franchising, and equity methods (investment entry) are foreign direct investment, joint venture and acquisitions, and mergers. In this chapter, the internal and external factors of the target and home country will be analyzed in detail. The main features of entry mode are discussed in detail, and in the last part, factors that have a strategic importance are mentioned.
dc.identifier.citationDivrik, B. (2023). International market entry strategies. Origin and Branding in International Market Entry Processes içinde (1-10 ss.). IGI Global. https://doi.org/10.4018/978-1-6684-6613-1.ch001
dc.identifier.doi10.4018/978-1-6684-6613-1.ch001
dc.identifier.endpage10
dc.identifier.isbn9781668466155
dc.identifier.isbn9781668466131
dc.identifier.scopus2-s2.0-85172814314
dc.identifier.scopusqualityN/A
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.4018/978-1-6684-6613-1.ch001
dc.identifier.urihttps://hdl.handle.net/20.500.12511/11595
dc.indekslendigikaynakScopus
dc.institutionauthorDivrik, Bahar
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofOrigin and Branding in International Market Entry Processesen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectEntry Strategies
dc.subjectInternational Market
dc.subjectInternational Business
dc.titleInternational market entry strategies
dc.typeBook Chapter

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