Corporate governance-based evaluation of alternative distribution channels in the turkish banking sector using quality function deployment with an integrated fuzzy MCDM method

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dc.authorid0000-0002-8072-031X
dc.authorid0000-0002-9858-1266
dc.contributor.authorDinçer, Hasan
dc.contributor.authorKartal, Mustafa Tevfik
dc.contributor.authorYüksel, Serhat
dc.contributor.authorAlpman, Gökhan
dc.date.accessioned2020-01-22T08:26:02Z
dc.date.available2020-01-22T08:26:02Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Ticaret ve Finansman Bölümü
dc.description.abstractThe aim of the chapter is to evaluate the effect of corporate governance in alternative distribution channels for the Turkish banking sector. For this purpose, an integrated fuzzy MCDM model is structured to analyze the multi-dimensional effects of corporate governance for ranking the performance of alternative distribution channels by using the phases of quality function deployment. The method is constructed with the hybrid model by considering the fuzzy DEMATEL and fuzzy TOPSIS. Initially, the consumer needs and other internal and external factors that present the dimensions of the corporate governance are defined to analyze the results using the quality function deployment approach, and then the fuzzy DEMATEL method is used for the weights of dimensions for each perspective of house of quality. The fuzzy TOPSIS is used for ranking the alternative distribution channels in the Turkish banking sector. It is concluded that in the Turkish banking sector, branch is the most preferred alternative distribution channel whereas the importance of ATM and social media is very low in comparison with others. Hence, it is believed that using other channels, such as social media and ATM, has an increasing effect in order to increase the effectiveness of the banking sector. Therefore, it can be said that necessary infrastructure should be provided to attract the attention of the parties to make banking transactions through social media and ATMs.
dc.identifier.citationDinçer, H., Kartal, M. T., Yüksel, S. ve Alpman, G. (2019). Corporate governance-based evaluation of alternative distribution channels in the Turkish banking sector using quality function deployment with an integrated fuzzy MCDM method. Intergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities içinde (39-77. ss.). https://doi.org/10.4018/978-1-5225-8003-4.ch003
dc.identifier.doi10.4018/978-1-5225-8003-4.ch003
dc.identifier.endpage77
dc.identifier.isbn9781522580034
dc.identifier.isbn9781522580041
dc.identifier.scopusqualityN/A
dc.identifier.startpage39
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-8003-4.ch003
dc.identifier.urihttps://hdl.handle.net/20.500.12511/4919
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofIntergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunitiesen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectCorporate Governance
dc.subjectTurkish Banking
dc.subjectMCDM Method
dc.titleCorporate governance-based evaluation of alternative distribution channels in the turkish banking sector using quality function deployment with an integrated fuzzy MCDM method
dc.typeBook Chapter

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