Tools and techniques for implementing international e-trading tactics for competitive advantage

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dc.authorid0000-0001-9244-1994
dc.contributor.authorMeral, Yurdagül
dc.date.accessioned2020-03-23T08:12:19Z
dc.date.available2020-03-23T08:12:19Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Ticaret ve Finansman Bölümü
dc.description.abstractThe use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
dc.identifier.citationMeral, Y. (2019). Tools and techniques for implementing international e-trading tactics for competitive advantage. Elsevier.
dc.identifier.doi10.4018/978-1-7998-0035-4
dc.identifier.endpage395
dc.identifier.isbn9781799800378
dc.identifier.isbn9781799800354
dc.identifier.scopusqualityN/A
dc.identifier.startpage1
dc.identifier.urihttp://doi.org/10.4018/978-1-7998-0035-4
dc.identifier.urihttps://hdl.handle.net/20.500.12511/5065
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofTools and Techniques for Implementing International E-Trading Tactics for Competitive Advantageen_US
dc.relation.publicationcategoryKitap - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectİnternational
dc.subjectCompetitive Advantage
dc.subjectTools and Techniques
dc.titleTools and techniques for implementing international e-trading tactics for competitive advantage
dc.typeBook

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