Role of agility in the banking sector in competitive globalization era: Evidence from the Turkish banking sector

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dc.authorid0000-0003-4447-2141
dc.authorid0000-0002-3472-394X
dc.contributor.authorMızrak, Kagan Cenk
dc.contributor.authorMızrak, Filiz
dc.date.accessioned2023-02-16T06:47:12Z
dc.date.available2023-02-16T06:47:12Z
dc.date.issued2019
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Lojistik Yönetimi Bölümü
dc.description.abstractIn today's rapidly changing market conditions, organizations need to be agile to gain a competitive market advantage. This chapter details the key points required for agility. Although there has been ongoing discussion whether finance and banking sector can be agile due to rigid structures, processes, and regulators, the chapter aims to prove the vital role of agility in banking sector with the case of Garanti Bank. Thanks to the case, the strategies both on the basis organization structure and marketing level that banks need to apply in agile transformation process, have been exemplified. As a result of the case, the importance of flexibility, speed, monitoring the latest trend, making quick decisions, and being customer-focused in the banking sector is stressed. On the other hand, banks are suggested to engage all their units, shareholders together with their customers in the process to have a more smooth translation.
dc.identifier.citationMızrak, K. C. ve Mızrak, F. (2019). Role of agility in the banking sector in competitive globalization era: Evidence from the Turkish banking sector. Handbook of Research on Decision-Making Techniques in Financial Marketing içinde (429-448. ss.). IGI Global. https://doi.org/10.4018/978-1-7998-2559-3.ch015
dc.identifier.doi10.4018/978-1-7998-2559-3.ch015
dc.identifier.endpage334
dc.identifier.isbn9781799825609
dc.identifier.isbn9781799825593
dc.identifier.scopus2-s2.0-85128059998
dc.identifier.scopusqualityN/A
dc.identifier.startpage317
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-2559-3.ch015
dc.identifier.urihttps://hdl.handle.net/20.500.12511/10456
dc.indekslendigikaynakScopus
dc.institutionauthorMızrak, Filiz
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofHandbook of Research on Decision-Making Techniques in Financial Marketingen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectTurkish Banking Sector
dc.subjectGlobalization
dc.subjectBanking
dc.titleRole of agility in the banking sector in competitive globalization era: Evidence from the Turkish banking sector
dc.typeBook Chapter

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