Examination of effects of competitiveness on businesses and countries

“Innovations” in the changing world of competition together with the developing technology and globalizing markets have become the most important factor in the fact that businesses create difference. In the beginning, companies whose aim was offering maximum product/service to the market with the advantage of cost and make maximum profit have to offer different products or services at low cost in today’s complicated and challenging circumstances. Technology and Innovation management should be placed within the culture of organization and this culture should be able to be experienced in each member from the employee to the senior management in scope of Industry 4.0. Innovation management has become a necessity beyond being a strategy for businesses that aim to grow by offering new products/services. While it is taken for the companies that produce and manage will create a difference in the competition market granted, it is known that the companies that are far from development, and change will be easily vanquished off the market. Within the scope of the study, competitiveness, competitiveness at institutionalization level, industry 4.0, technology based and international competitiveness are examined.