International marketing strategies for SMEs in the digital world

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dc.authorid0000-0001-6775-4227
dc.contributor.authorDivrik, Bahar
dc.date.accessioned2024-06-03T08:48:40Z
dc.date.available2024-06-03T08:48:40Z
dc.date.issued2024
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractDigital technologies have totally changed the business world and Small and Medium Enterprises (SMEs) have truly been affected by this change. SMEs, which are the main actors of the world economy as they are main providers of production, employment, and foreign currency. Before the introduction of digital tools, SMEs were not able to compete with multinational companies mainly because of their limited resources. The digital technologies have enabled SMEs to compete with multinational companies in the international markets. Formulating the right international marketing strategies is crucial for SMEs to be successful in international markets in the digital era.
dc.identifier.citationDivrik, B. (2024). International marketing strategies for SMEs in the digital world. Marketing Innovation Strategies and Consumer Behavior içinde (199-214. ss.). IGI Global. http://dx.doi.org/10.4018/979-8-3693-4195-7.ch009
dc.identifier.doi10.4018/979-8-3693-4195-7.ch009
dc.identifier.endpage214
dc.identifier.isbn9798369341964
dc.identifier.isbn9798369341957
dc.identifier.scopus2-s2.0-85192502179
dc.identifier.scopusqualityN/A
dc.identifier.startpage199
dc.identifier.urihttp://dx.doi.org/10.4018/979-8-3693-4195-7.ch009
dc.identifier.urihttps://hdl.handle.net/20.500.12511/12548
dc.indekslendigikaynakScopus
dc.institutionauthorDivrik, Bahar
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofMarketing Innovation Strategies and Consumer Behavioren_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectSME
dc.subjectTransnational Corporation
dc.subjectInternationalization
dc.titleInternational marketing strategies for SMEs in the digital world
dc.typeBook Chapter

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